Why RS Pure?

At RS Pure your satisfaction is our number one priority. That's why we offer an unconditional 100% Satisfaction Guarantee on our exceptional selection of jewelry.

It's the RS Pure way:

We are committed to providing an extraordinary shopping experience. Our jewelry collection is hand-selected from artisans around the globe with one simple mission: to find fabulous selections and bring you life's luxuries at great prices.

As America's favorite jeweler for more than 65 years, RS Pure has provided our exceptional service and delivered amazing jewelry to over 4 million satisfied customers. The hallmarks of our legendary reputation include:

  • Our 30-Day 100% Satisfaction Guarantee on every item, every order, every day.
  • The most extraordinary jewelry collection, with tens of thousands of selections from legendary designers and couture designs right off the runways.
  • Special offers and attractive savings, with our RSVP specials, Super Deals, and exclusive savings galore with our subscriber email program – sign up in the footer of our site!
  • Gift Certificates for all your special occasions.
  • 100% secure shopping and the privacy measures that you would expect from a world-class jeweler.
  • RS Pure jewelry specialists are available 24/7 to guide you through the ultimate jewelry experience. Just give us a call 800-493-2808!
  • We now ship to 100 countries worldwide! You can send your RS Pure purchases around the globe with ease and confidence.